How can I change the world if I can’t even clean my fridge?
This is the way Thorn Miop thought about his own climate crisis.
The 23 year-old college graduate knew he was part of the climate problem. But he didn’t know how to be part of the solution. “I all my casual clothes are plant-based,” he catalogued, “jeans, tees, my Entireworld hoodie. My going-out stuff are…,” he shrugged. “Most of my brewing and steeping drinks are local. Greens, too, and tubers. I’m a global eater, like most of us, so fruits, sauces, cheese—all that is from all over.” He was trying to categorize himself, a typical GenZ habit. “So, I’m doing the right things. But am I doing anything?”
What can a young American adult, adjusting to the responsibilities, constraints and compromises of adulthood, do about the world they find themselves in? Keeping a roof over their head and trying to find a use for their new skills in the labor force is plenty. Getting the fridge cleaned is bonus.
It was one Fall day last year, when he looked in the fridge he shares with his two roommates in a Denver three bedroom apartment, and saw container after container of half-enjoyed ethnic food waiting judgmentally to be enjoyed again – or forgotten – that he thought he saw a way to connect the life he lived with the world he wanted to help create.
“The industry, the food industry, uses portion control to get us to buy what they need to sell – not what we need to eat,” Thorn explained the system to me, and how we play be it’s rules. “When I looked in that fridge of leftovers, I saw meals, surplus meals, for the first time. Not scraps, or take-out mistakes, or potluck excess.”
From Lean Canvas to AirTable prototype took Thorn and his best friend from U Northern Colorado, Natisha Minorson, just three weeks and Doggybagg.com was born. Or perhaps ready for pick-up would be more on-vision.
“Take-out for less” is the catchphrase they are using for now. With food delivery already considered infrastructure by many in large cities, most of the “operational” work for their pilot could be hired, instead of built. “We really are offering a mindset to the market,” is how Natisha put it when I walked through the doggybagg process with them. It’s a mindset many people are ready to make, if the growth of their demand in Denver is an indicator.
…to be continued…