Everything starts with your customer

Your customers have always been at the center of your business’ value.
Now, your customers know it.
Your value is Whatever They Say It Is. It shifts and change as their priorities change.
Your customers own your value.

Your customers have always safeguarded your value.
Your entire business effort safeguarded “the state in which things were” to prevent your customer from taking your value elsewhere.
“in statu quo res erant ante bellum”

Now, your customer finds the value they want with whomever they like.

Your new reality: The status quo is your bigest risk.
Your best path to relevance and value is to respond to your customer whenever, whereever and however they dictate.

I build innovators.

I build innovators who discover and delivery value.
My focus is human-centered and customer-centered innovation.

What does the customer value?

For a business to deliver value and thrive everything starts with this question. Everything.

Organizations that interest me are either:
1. Design-driven, & customer-centered. Leaders who listen more than they talk. Transparent, flat power structures. Broad staff autonomy.
2. Loosing/dying due to hierarchy, short-termism, egos, organizational rigidity or brittleness, fear of change, market disruption, lack of courage.
3. Very old (100+ years)
4. Very new (0 – 3 years)

I work with clients in a number of capacities:
Advisor or leader of an innovation initiative.
Guide / do new product research & definition.
Fix your design problems.

It’s a big world. What haven’t I thought of?

When discussing a client’s needs, I focus on desired outcomes, not how to get there.
I’m interested in opportunities to create strategic impact.
I’m interested in reward for results.
I use design production for research / prototyping & visual communication.

To stand out, hire like Steve Jobs…

“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.”

Business & product / service innovation / design in the current business climate:
Your customers now own your value. They will not yield it back to you. Their demands will increase.
Status quo is today’s risk. On-going disruption is the path forward.
Technology is not the answer. The customer is the answer.
Leadership is the main lever you have for renewal of your organization.

Disruptive innovation is messy, inefficient & takes courage.

I help leaders of startups & large organizations radically align with their customers. For increased value, sustainable growth, organizational & leadership renewal.